I love thorny marketing challenges, and the Race in America summer-term program offered by HECUA certainly presented one. The breadth of the program is difficult to communicate in standard promotional material. The program is a fast-paced tour of sites of resistance in the American South – enrolled students travel to four states over the course […]
I’ve worked on several website redesign projects, most recently the migration of HECUA’s 500+ page Drupal website to WordPress. We worked with St. Paul Media to complete a redesign that trimmed the total pages, deleted duplicate content, added a Salesforce CRM integration for applications, and involved HECUA’s multiple stakeholder groups at every step. Website homepage […]
I love working with videographers, but sometimes a project just doesn’t have to budget to justify the expense. When that’s the case, I’ve stepped up to create short promotional videos like that one embedded below.
Infographics are a secret passion of mine. I try to work visual representations into materials I design whenever I can. Sometimes this means an infographic-laden annual report, and sometimes it means a complete micro-site. Examples below. A micro-site displaying employment and internship data: http://hecuaimpactmap.com/ Screenshot below: Arts Progress Biennial Report:
I’ve managed major print projects in my work with a number of organizations, in addition to smaller in-house design pieces. Major collaborative projects are listed below. At HECUA, I oversee the design of an annual 24-28 page catalog. This project requires input from all staff and faculty, as well as alumni interviews for interior pages. […]
A few years ago, I designed a suite of promotional materials for the Frogtown Art in the Garden Tour. A gallery with digital and print pieces can be found below.
I understand the importance of preserving institutional voice and tone in written communications. Below you’ll find samples of recent written work. Alumni Profiles for the HECUA website: Alumni Profile: Will Delaney and Joan Bennett Alumni Profile: Zitlali Chavez Ayala Press release announcing Knox College: HECUA welcomes Knox College as a new affiliate member. Press release […]