I love thorny marketing challenges, and the Race in America summer-term program offered by HECUA certainly presented one. The breadth of the program is difficult to communicate in standard promotional material. The program is a fast-paced tour of sites of resistance in the American South – enrolled students travel to four states over the course […]
I’ve worked on several website redesign projects, most recently the migration of HECUA’s 500+ page Drupal website to WordPress. We worked with St. Paul Media to complete a redesign that trimmed the total pages, deleted duplicate content, added a Salesforce CRM integration for applications, and involved HECUA’s multiple stakeholder groups at every step. Website homepage […]
Data Visualization and Infographics
I love working with videographers, but sometimes a project just doesn’t have to budget to justify the expense. When that’s the case, I’ve stepped up to create short promotional videos like that one embedded below.
Booklets and Catalogs
Infographics are a secret passion of mine. I try to work visual representations into materials I design whenever I can. Sometimes this means an infographic-laden annual report, and sometimes it means a complete micro-site. Examples below. A micro-site displaying employment and internship data: http://hecuaimpactmap.com/ Screenshot below: Arts Progress Biennial Report:
I’ve managed major print projects in my work with a number of organizations, in addition to smaller in-house design pieces. Major collaborative projects are listed below. At HECUA, I oversee the design of an annual 24-28 page catalog. This project requires input from all staff and faculty, as well as alumni interviews for interior pages. […]
Writing Samples – Press Releases and More
A few years ago, I designed a suite of promotional materials for the Frogtown Art in the Garden Tour. A gallery with digital and print pieces can be found below.
I understand the importance of preserving institutional voice and tone in written communications. Below you’ll find samples of recent written work. Alumni Profiles for the HECUA website: Alumni Profile: Will Delaney and Joan Bennett Alumni Profile: Zitlali Chavez Ayala Press release announcing Knox College: HECUA welcomes Knox College as a new affiliate member. Press release […]